The research project is led by Alexander Paulsson (Lund University) and includes research institutions from five countries – Lund University in Sweden, Getulio Vargas Foundation and Sao Paulo Business School in Brazil, HEC Montréal Business School in Canada, Brunel University London in the UK, and Maastricht University in The Netherlands – and involves setting up Living Labs in Brazil, Sweden, and the UK.
Eduardo Diniz
Lauro Gonzalez
Marcelo Haraujo
Mario Alves
Marlei Pozzebon