The research project is led by Alexander Paulsson (Lund University) and includes research institutions from five countries – Lund University in Sweden, Getulio Vargas Foundation and Sao Paulo Business School in Brazil, HEC Montréal Business School in Canada, Brunel University London in the UK, and Maastricht University in The Netherlands – and involves setting up Living Labs in Brazil, Sweden, and the UK.

Alexander Paulsson

Alf Hornborg

Eduardo Diniz

Ester Barinaga

Florencia Radeljak

Gabriella Spinelli

Lauro Gonzalez

Marcelo Haraujo

Mario Alves

Marlei Pozzebon

Paul Weaver